Michelin has been prominent on the international tyre market. The industry giant sells more than two million tyres daily, including the most popular range for 205 55 r16. The company has a well-established reputation in the commercial tyre market and makes millions of dollars every year. However, apart from its commercial image, the company is well-known for its philanthropic efforts and its contributions to the art world as well.
Michelin has always been interested in encouraging local communities through art and social work. For example, the company has several social outreach programs in place like the Michelin Challenge Education program to support education programs in local elementary schools, the Michelin Junior Bike event to promote exercise and helmet safety in young bike riders, and so on. However, the most popular and interesting event hosted by Michelin is the Michelin InTIREnational Art Contest.
About The Contest
Michelin set up the contest in an effort to encourage creativity and inspiration in young minds. At the same time, it wanted to encourage conservation and ecological sensitivity in school going children about art and design especially towards the diamond jewellery trade where diamond engagement rings are customised and designed.
In its second year, the Michelin InTIREnational Art Contest challenges participants to create functional or creative artwork with just four scrap tyres. The tyres are donated by Michelin and young creators are encouraged to create innovative or beautiful works of art. The contest is open to international participants and it is a part of a month-long series of community activities and events. According to last count, more than two dozen schools, organizations and individuals have entered the entries have been exciting. According to Leesa Ovens, Michelin’s Director of Community Relations, ‘The contest is a part of a month-long celebration of Upstate International and this year’s entries are amazing.”
The company will be giving two awards to deserving winners. One winner will be judged by a panel of art experts while the other will be decided by counting public votes. Michelin will be donating a total of $10,000. Each winning entry will get a donation of $5000 to a deserving charity, school, or non-profit of their choice.
The 2014 Winners
Michelin Tyre Shopper received more than 30 pieces of art as entries in 2014. Last year’s winners were the Easley High art department. Under the direction of the school’s visual art director Russell Jewell, students came up with the idea of incorporating Nelson Mandela into their artwork. They based the artwork on Michelin’s logo “A Better Way Forward,” and pulled together an intricate piece that was selected by the judge’s panel. The art department received $5000 during a special ceremony and it was used to fund the school’s art program for the next five years.
This year, entries have been restricted to 50 applicants from all over the world. Viewers are encouraged to browse the website at www.inspiredtires.com and vote on their favourite works of art. Voting has been opened to the general public since March 10th, 2015 and votes will be collected until March 27th, 2015. Winners of the contest will be announced on March 31st, 2015.